TotalSocial is 360 Analytics for Social Brand Conversations
The TotalSocial® platform is the only way to measure online + offline conversations in a single scoring system. Fueled by actionable online and offline data, TotalSocial® is the only ten year database platform that encompasses and listens to the entire social ecosystem. With cutting-edge diagnostics, patented predictive analytics and machine learning, TotalSocial® identifies business opportunities and provides you with recommendations and a roadmap to grow your revenue and achieve your goals.
Making Every Conversation Count
With cutting-edge diagnostics, patented predictive analytics, and machine learning, our technology identifies business opportunities and provides you with actionable recommendations and a roadmap to grow your revenue and achieve your goals. Our platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics.
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TotalSocial Scorecard provides clients with an easy interface for viewing and visualizing the brand’s TotalSocial score and metrics: volume, sentiment, brand sharing & influencers. This interface enables clients to identify where their brand resides. Brand clients can realize at a glance the strengths and weaknesses of their brand’s market landscape and industry position, and then compare it with one’s competitors’.
Allows users to explore brand and marketing performances, identifying what works well and what should be improved, and this, for both offline and online conversations. This offline / online comparison indicates where brands can fine tune media spend to enhance overall business performance. On top of that, users gain access to the client success team analytics and discover what drives brand performance, a deeper understanding of which KPIs contributed to the greatest sales lift, and across which key marketing and communication channels.
Enables brands to model complex metrics and business outcomes, such as new customer acquisition, identify the levers to drive revenue, strengthened brand equity, online traffic, store visits and more. A brand can identify specific strategies and tactics that are likely to improve their business performance, with custom-built simulators designed to enable scenario testing.
Our platform identified a pathway to
$25M in incremental revenue for a
key client by discovering unique data
and giving recommendations to
maximize the opportunity.
Upon a tent-pole marketing
launch, a leading beauty brand
used our platform to
maximize their marketing ROI.
A challenger brand trusted
our platform to uncover
areas of weakness for the industry
leader and recommendations to
take market share.