As per a recent market analysis by Future Market Insights (FMI), the Travel Advertising market is poised to reach a valuation of US$ 9.7 Bn in 2022. Sales are projected to increase at ~ 9% CAGR, with the market size reaching US$ 15 Bn by 2032.

The Travel Advertising market is forecasted to grow at a consistent growth rate during the forecast period. This is majorly attributed to the growing popularity of global content and the trend of cultural integration. People interested in understanding culture from different regions and experiencing them are likely to visit these places. The natural beauty and the landscapes around the regions are attracting adventure seeking tourists and nature lovers.

Overall, the Travel Advertising is attracting more and more tourists each year and make them come back for experiencing more. the services provided by local businesses and the tour companies are leaving positive impression on tourists about the Travel Advertising market.

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Key Takeaways from the Travel Advertising Market Study:

  • The North America, Europe and Asia Pacific regions hold a market share of ~27%, ~24% and ~20% respectively.
  • Brochures and Newspaper, magazine advertisements are the key marketing means for tourism advertisements.
  • The travel agency businesses in USA increased by 5.2% in 2022.

“Tourism commercials are luring travellers to well-known locations around the globe, and advertising firms are adjusting to the sector’s evolving needs.” – FMI Analyst said.

Impact of COVID-19

Tourism is one of the significant sectors, impacting world’s economy. The tourism was about 7% of global trade. Many countries are depending upon tourism as primary economic source. The local livelihood and businesses as well as general development of these countries are depending on foreign exchanges during tourism. In 2019, the tourism industry was in disarray when the COVID-19 pandemic was declared and a global lockdown began.

Most of the direct jobs depending upon tourism were in danger, countries with tourism as leading economic sector were vulnerable. The island countries and less developed countries also suffered a lots of loss during lockdown. Tourism being the main source of funds, the funding to the tourist’s places and conserved sanctuaries were reduced. Many local heritage festivals and tourist gatherings were postponed or cancelled, leading to no business of local and ethnic artifacts, generating income for indigenous people.

Tourism advertisement organizations were inactive, as there were no tours during lockdown period. Currently, as the tourism sector is gaining its pace back, the advertising and marketing firms are prepared with new tactics and planning for the developing tourism industry.

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Who is winning?

The key players in Travel Advertising sector are Amadeus travel advertising, Accord, MMGY global, DANA, DCI, Digitalcoconut, OP Worldwide, LLC, EchoVME, D cube Technologies, TheBeGlobal etc.

The Travel Advertising Sector by Category

By Advertisement Media:

  • Magazines
  • Newspapers
  • Television
  • Emails
  • Others

By Travel Type:

  • Business Travel
  • Backpacking
  • Family Travel
  • Others

By Tourist Type:

  • Domestic
  • International

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

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Table of Content

1. Executive Summary

1.1. Global Market Outlook

1.1.1. Who Is Travelling?

1.1.2. How Much Do They Spend?

1.1.3. Direct Contribution of Tourism To GDP

1.1.4. Direct Contribution of Tourism To Employment

1.2. Tourism Evolution Analysis

1.3. FMI Analysis and Recommendations

2. Market Introduction

2.1. Total Spending (US$ Mn) and Forecast (2022-2032)

2.2. Number of Tourists (Mn) and Forecast (2022-2032)

2.3. Total Spending Y-o-Y Growth Projections (2022-2032)

2.4. Number of based Tourists Y-o-Y Growth Projections

3. Global Tourism Industry Analysis

3.1. Tourism Industry Overview

3.1.1. Travel & Tourism Industry Contribution To Global GDP

3.1.1.1. Business Spending v/s Leisure Spending

3.1.1.2. Domestic v/s Foreign

3.1.1.3. Direct, Indirect, and Induced

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Explore FMI’s Extensive ongoing Coverage on Travel and Tourism Market Insights

Travel Agency Services Market Size: As per newly released data by Future Market Insights (FMI), the Global travel agency services Overview is estimated at US$ 407.7 Bn in 2022

Customisation and Personalisation in Travel Market Share: The global customisation and personalisation in travel market size is expected to reach US$ 620.71 Million in 2032

Digital travel Market Trends: Over the predicted time period, the digital travel market is expected to advance at a CAGR of 15%. (2022-2032)

Travel & Tourism User Generated Content Market Analysis: As per newly released data by Future Market Insights (FMI), the Travel & Tourism User Generated Content Market is estimated at US$ 184 Million in 2022

Cultural Travel Market Outlook: The global cultural travel market size is expected to reach US$ 559.30 Million by 2032. The cultural travel market is growing rapidly

Travellers Identity Protection Services Market Forecast: Identity protection services for travellers are laid down to save them from possible identity theft. There are several effective identity protection services available in the market for travellers

Source: https://www.digitaljournal.com/pr/travel-advertising-market-is-estimated-to-hit-magnificent-revenue-target-growing-at-a-cagr-of-9-during-the-forecast-period-of-2022-32-future-market-insights-inc

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